Yo-Zuri

Yo-Zuri 3DB 1.5 Squarebill is a 1/2 oz is a lure redesigned with key input from our National Pro-Staff Team. The 1.5 Squarebill is a smaller, bette...

Yo-Zuri Inshore Fingerling is an exciting new addition to the 3D Inshore Saltwater Series. Designed with the same body shape and deadly action as t...

Yo-Zuri Inshore Fingerling is an exciting new addition to the 3D Inshore Saltwater Series. Designed with the same body shape and deadly action as t...

Yo-Zuri 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Tremendous water splashing and popp...

Yo-Zuri 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Tremendous water splashing and popp...

Yo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance for quick starting action around cover. The internal hologram and paten...

Yo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance for quick starting action around cover. The internal hologram and paten...

Yo-Zuri 3D Inshore Twitchbait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Great lure and tec...

Yo-Zuri 3D Inshore Twitchbait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Great lure and tec...

Yo-Zuri 3D Inshore Twitchbait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Great lure and tec...

Yo-Zuri 3DB 1.5 Squarebill is a 1/2 oz is a lure redesigned with key input from our National Pro-Staff Team. The 1.5 Squarebill is a smaller, bette...

Yo-Zuri 3DB is a Crawfish is a slow sinking crayfish pattern hard-bait that is a forage favorite for Bass. The design includes the patented 3DB int...

Yo-Zuri 3DB Pencil is a top-of-the-line, topwater, Walk the Dog lure that should always be in your fish catching line up. It features the internati...

Yo-Zuri 3DB Jerkbait 110 Deep is a 1/2 oz, 4 3/8 inch suspending lure with an irresistible minnow shape. It is designed with Flat Sides which make ...

Yo-Zuri 3DB Jerkbait 110 is a 1/2 oz, 4 3/8 inch suspending lure with an irresistible minnow shape. It is designed with Flat Sides which make it a ...

Yo-Zuri 3DB Pencil Popper is a top-of-the-line, topwater, Walk the Dog lure that should always be in your fish catching line up. It features the in...

Yo-Zuri 3DB Popper's double-cupped mouth allows for maximum water displacement. Its ribbed belly with Wave Motion Technology, combined with the Int...

Yo-Zuri 3DS minnow is a tournament-level hardbait with tight wiggle action when fished with a straight retrieve. This flat sided bait, when fished ...

Yo-Zuri 3DS minnow hardbait features a unique diamond-shaped lip that will run true even in strong current or with an elevated retrieve position. T...

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with u...

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with u...

The Yo-Zuri Crystal 3D Minnow Deep Diver's patented and proprietary Internal 3D Prism finish reflects all subsurface light for the utmost visibilit...

The Yo-Zuri Crystal 3D Minnow Deep Diver's patented and proprietary Internal 3D Prism finish reflects all subsurface light for the utmost visibilit...

Yo-Zuri Crystal 3D Minnow's patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. There are ...

Yo-Zuri Crystal 3D Minnow's patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. There are ...

Yo-Zuri Crystal 3D Minnow's patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. There are ...

Yo-Zuri Crystal 3D Shrimp is a realistic looking hard bodied featuring patented prism internal finish. This lure produces a brilliant shine that re...

The Yo-Zuri Crystal Minnow Deep Diver F reflects all subsurface light for the utmost visibility, even at maximum depth's and speeds. This highly ef...

The Yo-Zuri Crystal Minnow Deep Diver F reflects all subsurface light for the utmost visibility, even at maximum depth's and speeds. This highly ef...

The Yo-Zuri Crystal Minnow Deep Diver F reflects all subsurface light for the utmost visibility, even at maximum depth's and speeds. This highly ef...

The Original industry leading 100% Pink Fluorocarbon leader material and current I.G.F.A. World Record Holder for 200 pound H.D. Carbon Pink Leader...

The Original industry leading 100% Pink Fluorocarbon leader material and current I.G.F.A. World Record Holder for 200 pound H.D. Carbon Pink Leader...

Yo-Zuri's Hybrid Line is the first and only fishing line that molecularly bonds nylon and fluorocarbon during extrusion. Hybrid's extrusion process...

Yo-Zuri's Hybrid Line is the first and only fishing line that molecularly bonds nylon and fluorocarbon during extrusion. Hybrid's extrusion process...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it's already stacked Hydro Series line-up. This new minnow s...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it's already stacked Hydro Series line-up. This new minnow s...

Yo-Zuri Hydro Pencil has been redesigned with added features and a lower price point. This versatile walk the dog style lure covers a variety of in...

The Yo-Zuri Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The ...

The Yo-Zuri Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The ...

The Yo-Zuri Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it perfect for ...

The Yo-Zuri Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it perfect for ...

Yo-Zuri Pins Minnow Series has been a top seller for over two decades and it tempts a variety of game fish worldwide. It incorporates a durable ABS...

Yo-Zuri RattlN Vibe Mini was designed to target all varieties of panfish, perch, walleye, crappie, pike, bass for both open water and ice fishing. ...

Yo-Zuri RattlN Vibe One Knock is next generation has a single knocking rattle with the same great action of the Rattln vibe series. The belly and f...

Yo-Zuri RattlN Vibe is a lipless vibrating style of lure that has a distinct rattle. The weight and BB's inside increase the distance the sound tr...

Yo-Zuri SuperBraid Yellow is a great choice for finesse fishing situations as well as fishing for the wide variety of fish in North America. Due to...

Yo-Zuri is proud to announce the introduction of our new Dark Green SuperBraid. Dark Green is great for water with high run off river systems to oc...

Yo-Zuri T7 Premium Fluorocarbon is the strongest bass fishing line in Yo-Zuri's worldwide product line-up. T-7 Premium is created from carefully se...