Fishing

Yo-Zuri T7 Premium Fluorocarbon is the strongest bass fishing line in Yo-Zuri's worldwide product line-up. T-7 Premium is created from carefully se...

Yo-Zuri Topknot Fluorocarbon MainLine is the newest product from Yo-Zuri. The TopKnot MainLine, Natural Clear, is Abrasion Resistant and Super Dura...

Yo-Zuri 3DB Popper's double-cupped mouth allows for maximum water displacement. Its ribbed belly with Wave Motion Technology, combined with the Int...

Yo-Zuri 3D Inshore Twitchbait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Great lure and tec...

Yo-Zuri SuperBraid Yellow is a great choice for finesse fishing situations as well as fishing for the wide variety of fish in North America. Due to...

Yo-Zuri is proud to announce the introduction of our new Dark Green SuperBraid. Dark Green is great for water with high run off river systems to oc...

The Original industry leading 100% Pink Fluorocarbon leader material and current I.G.F.A. World Record Holder for 200 pound H.D. Carbon Pink Leader...

Yo-Zuri 3DB Pencil is a top-of-the-line, topwater, Walk the Dog lure that should always be in your fish catching line up. It features the internati...

Yo-Zuri RattlN Vibe is a lipless vibrating style of lure that has a distinct rattle. The weight and BB's inside increase the distance the sound tr...

Yo-Zuri RattlN Vibe Mini was designed to target all varieties of panfish, perch, walleye, crappie, pike, bass for both open water and ice fishing. ...

Yo-Zuri RattlN Vibe One Knock is next generation has a single knocking rattle with the same great action of the Rattln vibe series. The belly and f...

Yo-Zuri 3DB Jerkbait 110 is a 1/2 oz, 4 3/8 inch suspending lure with an irresistible minnow shape. It is designed with Flat Sides which make it a ...

Yo-Zuri 3DS minnow hardbait features a unique diamond-shaped lip that will run true even in strong current or with an elevated retrieve position. T...

Yo-Zuri Inshore Fingerling is an exciting new addition to the 3D Inshore Saltwater Series. Designed with the same body shape and deadly action as t...

Yo-Zuri 3D Inshore Twitchbait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Great lure and tec...

Yo-Zuri Inshore Fingerling is an exciting new addition to the 3D Inshore Saltwater Series. Designed with the same body shape and deadly action as t...

Yo-Zuri 3D Inshore Twitchbait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Great lure and tec...

Yo-Zuri Pins Minnow Series has been a top seller for over two decades and it tempts a variety of game fish worldwide. It incorporates a durable ABS...

Yo-Zuri 3DS minnow is a tournament-level hardbait with tight wiggle action when fished with a straight retrieve. This flat sided bait, when fished ...

Yo-Zuri 3DB Jerkbait 110 Deep is a 1/2 oz, 4 3/8 inch suspending lure with an irresistible minnow shape. It is designed with Flat Sides which make ...

The Yo-Zuri Crystal Minnow Deep Diver F reflects all subsurface light for the utmost visibility, even at maximum depth's and speeds. This highly ef...

Yo-Zuri 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Tremendous water splashing and popp...

Yo-Zuri 3DB Pencil Popper is a top-of-the-line, topwater, Walk the Dog lure that should always be in your fish catching line up. It features the in...

The Yo-Zuri Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it perfect for ...

The Yo-Zuri Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it perfect for ...

Yo-Zuri's Hybrid Line is the first and only fishing line that molecularly bonds nylon and fluorocarbon during extrusion. Hybrid's extrusion process...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it's already stacked Hydro Series line-up. This new minnow s...

The Yo-Zuri Crystal Minnow Deep Diver F reflects all subsurface light for the utmost visibility, even at maximum depth's and speeds. This highly ef...

Yo-Zuri 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Tremendous water splashing and popp...

The Yo-Zuri Crystal Minnow Deep Diver F reflects all subsurface light for the utmost visibility, even at maximum depth's and speeds. This highly ef...

The Yo-Zuri Crystal 3D Minnow Deep Diver's patented and proprietary Internal 3D Prism finish reflects all subsurface light for the utmost visibilit...

Yo-Zuri Hydro Pencil has been redesigned with added features and a lower price point. This versatile walk the dog style lure covers a variety of in...

The Yo-Zuri Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The ...

Yo-Zuri's Hybrid Line is the first and only fishing line that molecularly bonds nylon and fluorocarbon during extrusion. Hybrid's extrusion process...

The Yo-Zuri Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The ...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it's already stacked Hydro Series line-up. This new minnow s...

Yo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance for quick starting action around cover. The internal hologram and paten...

The Yo-Zuri Crystal 3D Minnow Deep Diver's patented and proprietary Internal 3D Prism finish reflects all subsurface light for the utmost visibilit...

Yo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance for quick starting action around cover. The internal hologram and paten...

Yo-Zuri 3DB 1.5 Squarebill is a 1/2 oz is a lure redesigned with key input from our National Pro-Staff Team. The 1.5 Squarebill is a smaller, bette...

Yo-Zuri 3DB is a Crawfish is a slow sinking crayfish pattern hard-bait that is a forage favorite for Bass. The design includes the patented 3DB int...

The Original industry leading 100% Pink Fluorocarbon leader material and current I.G.F.A. World Record Holder for 200 pound H.D. Carbon Pink Leader...

Yo-Zuri Crystal 3D Minnow's patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. There are ...

Yo-Zuri Crystal 3D Minnow's patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. There are ...

Yo-Zuri Crystal 3D Shrimp is a realistic looking hard bodied featuring patented prism internal finish. This lure produces a brilliant shine that re...

Yo-Zuri Crystal 3D Minnow's patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. There are ...

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with u...

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with u...