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Yo-Zuri RattlN Vibe One Knock is next generation has a single knocking rattle with the same great action of the Rattln vibe series. The belly and f...

Yo-Zuri 3DB Jerkbait 110 is a 1/2 oz, 4 3/8 inch suspending lure with an irresistible minnow shape. It is designed with Flat Sides which make it a ...

Yo-Zuri 3DS minnow hardbait features a unique diamond-shaped lip that will run true even in strong current or with an elevated retrieve position. T...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with th...

Yo-Zuri Inshore Fingerling is an exciting new addition to the 3D Inshore Saltwater Series. Designed with the same body shape and deadly action as t...

Sleek, simple and unceasingly active, the ZMAN SMH WormZ mirrors what designed Brian "B.Lat" Latimer calls that classic Coke-bottle shape. Sculpted...

Yo-Zuri 3D Inshore Twitchbait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Great lure and tec...

Yo-Zuri Inshore Fingerling is an exciting new addition to the 3D Inshore Saltwater Series. Designed with the same body shape and deadly action as t...

Yo-Zuri 3D Inshore Twitchbait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Great lure and tec...

The ultimate hook for nose kooking a Roboworm, small Gitzit, or any number of soft plastic drop shot baits. When it is time to get serious about f...

Yo-Zuri Pins Minnow Series has been a top seller for over two decades and it tempts a variety of game fish worldwide. It incorporates a durable ABS...

Yo-Zuri 3DS minnow is a tournament-level hardbait with tight wiggle action when fished with a straight retrieve. This flat sided bait, when fished ...

Yo-Zuri 3DB Jerkbait 110 Deep is a 1/2 oz, 4 3/8 inch suspending lure with an irresistible minnow shape. It is designed with Flat Sides which make ...

The Okuma Fin Chaser X Series Combo features a durable glass fiber rod blank construction and mult-disc oil felt drag washers. All models feature ...

An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a ...

KVD series feature premium IM8 graphite blanks split-grip EVA handles brand new Lews proprietary Full Contact reel seats with increased blank conta...

Longitude Surf Rods Feature - Sensitive Graphite Composite Blanks, Aluminum Oxide Guide Inserts, Double Footed Guide Frames on All Models, Stainles...

Seaguar Fluoro Premier Big Game 50 170LB is virtually invisible. It has smaller diameters with incredible knot and tensile strength. This is a perf...

Seaguar ICE IceX is a low memory, micro-diameter ice line that’s powered with exclusive Seaguar 100 percent fluorocarbon resins. It’s built for har...

The Yo-Zuri Crystal Minnow Deep Diver F reflects all subsurface light for the utmost visibility, even at maximum depth's and speeds. This highly ef...

Yo-Zuri 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Tremendous water splashing and popp...

Yo-Zuri 3DB Pencil Popper is a top-of-the-line, topwater, Walk the Dog lure that should always be in your fish catching line up. It features the in...

Building on the success of the Silver Cat Magnum Series, B n M has added some upgrades that will make a great rod even better. While the rod mainta...

The KVD Splash by Strike King, is designed to the specifications of Bassmaster Classic Champion, Kevin VanDam. The KVD Splash and Splash Jr.'s desi...