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Glass fiber blank construction. Multi-disk felt drag washers. Durable aluminum oxide guide inserts. Comfortable EVA foam grips. Corrosion resistant...

Yo-Zuri Hydro Pencil has been redesigned with added features and a lower price point. This versatile walk the dog style lure covers a variety of in...

The Yo-Zuri Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The ...

Engineered with a solid nose for easy rigging on Finesse ShroomZ jigheads, the 2.75in TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-size...

Yo-Zuri's Hybrid Line is the first and only fishing line that molecularly bonds nylon and fluorocarbon during extrusion. Hybrid's extrusion process...

Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a ...

The Yo-Zuri Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The ...

The Speed Spin features a double anodized ported knurled aluminum spool 10-bearing system with an oversized multi-disc drag system which creates ul...

The culmination of nearly a decade of testing and tweaking ElaZtech finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever ma...

Seaguar Premier Big Game 130FP110 is virtually invisible with incredible knot and tensile strength. This is the perefect shock leader. It is extrem...

The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is the right bai...

Unparalleled softness, action, and ElaZtech durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned th...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it's already stacked Hydro Series line-up. This new minnow s...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with th...

Yo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance for quick starting action around cover. The internal hologram and paten...

The Yo-Zuri Crystal 3D Minnow Deep Diver's patented and proprietary Internal 3D Prism finish reflects all subsurface light for the utmost visibilit...

This WF  Air Cel line is a simple, no-frills, weight-forward floating fly line that features a raised bump in the handling section to indicate the ...

Yo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance for quick starting action around cover. The internal hologram and paten...

The Seaguar Smashdown in Flash Green in 20 lb is a sleek, ultra strong 8-strand braid. Since it's introduction, Smackdown has been setting all-new ...

The Okuma Coronado CDX Baitfeeder Reel features an On/Off auto trip bait feeding system, as well as a Precision Dual Force Drag System. Okuma's ba...

Z-Man's Big Blade ChatterBait is designed by ChatterBait pro and tournament champion Bryan Thrift. The Big Blade ChatterBait announces its presence...

Yo-Zuri 3DB 1.5 Squarebill is a 1/2 oz is a lure redesigned with key input from our National Pro-Staff Team. The 1.5 Squarebill is a smaller, bette...

This downsized ElaZtech swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger brethren in a smaller pa...

Z-Man's Turbo FattyZ is a beefed-up, bulked-up swimming worm, putting good vibes in the water with its distinctive curved paddletail. It's an advan...

Designed around the knowledge that gamefish target the eyes of baitfish, the Zman Redfish Eye Jig Heads sport the largest eye of any jighead in the...

KVD series feature premium IM8 graphite blanks split-grip EVA handles brand new Lews proprietary Full Contact reel seats with increased blank conta...

The Sufix 832 Braid is 65 pounds. It is 300 yards and the color is camouflage. It has ultimate abrasion resistance. It features proven castability ...

Rod blanks are top grade 85 million modulus graphite for the perfect blend of strength and sensitivity in lightweight construction. The blanks are ...

Far exceeds the entry level net of all net makers. This net will equal others pro series in quality. Total weight better than 3/4 lb. per foot. Fu...

The 13 Fishing Modus Radioactive Pickle Combo is kind of a big dill. The fan Favorite Radioactive Pickle is back in action, this time in open water...

All black and powerful the TP1 Black Speed Stick rod series looks and feels the part. The TP1 Black is extremely sensitive and strong due to the pr...

Longitude Surf Rods Feature - Sensitive Graphite Composite Blanks, Aluminum Oxide Guide Inserts, Double Footed Guide Frames on All Models, Stainles...

Built on the exclusive SLP Super Low Profile platform which is Lews lowest profile design. The HyperMag is also Lews lightest baitcast reel weighin...

The 13 Fishing Blackout Casting rod takes components found in much more expensive rods and puts them in the palm of your hand. Blackout rods featu...

Boasting an eye-catching vivid red color the Mach Smash Combo is a rod and reel that is ready for duty. The Mach Smash SLP baitcast reel features a...

The original Lews Speed Spool set the bar for performance in the $99 class of reels. However the new and improved Speed Spool LFS just destroyed th...

Z-MAN's Football Nedz Jighead walks rocky bottoms and takes your Ned rig game to new depths. A custom medium wire 1/0 black nickel hook makes riggi...

The Joy Fish quality brand mono fishing line has been fully approved by commercial and sports fishermen around the world. This mono fishing line is...

Built with exacting specifications the new KVD Series reels will give anglers the ability to make long casts feel what the lure is doing with their...

Blades: TiN coated Corrosion-Resistant Purpose-Built, Last for Years Under Duress Scenarios Iconic Non-Slip Grip Spring-Loaded Jaw length: 2.50 in

Helios SX Spinning Reel has 8 high performance bearings and 1 rolling bearing with a Cyclonic Flow Rotor. The Cyclonic Flow Rotor was designed to c...

Rugged lightweight graphite body 8-bearing system (7+1) with Zero Reverse one-way clutch bearing Skeletal graphite rotor Anodized ported knurled a...

The GPS: Wild About Fishing Leader Spool Case is offered in 3 sizes to accommodate a wide range of fishing applications. The leader spool dispenser...

The Pro SP baitcast reel is the perfect reel for skipping pitching and target casting. The super shallow spool holds 40 yards of 20-pound-test Fluo...

This portable Marine Metal Bait Saver aeration pump aerates up to 44 gallons of water in a bait bucket, bait well or live well. With a length of ...

B'n'M teamed up with Mossy Oak to make this favorite look just as tough as it really is. The BnM Mossy Oak Edition Brushcutter 2 pc Rod is made wit...

Mach Crush SLP baitcasting reels will be available in 7.5:1 left or right hand versions finished in the metallic orange paint scheme with a laundry...