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Yo-Zuri RattlN Vibe One Knock is next generation has a single knocking rattle with the same great action of the Rattln vibe series. The belly and f...

Yo-Zuri 3DB Jerkbait 110 is a 1/2 oz, 4 3/8 inch suspending lure with an irresistible minnow shape. It is designed with Flat Sides which make it a ...

Yo-Zuri 3DS minnow hardbait features a unique diamond-shaped lip that will run true even in strong current or with an elevated retrieve position. T...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with th...

Yo-Zuri Inshore Fingerling is an exciting new addition to the 3D Inshore Saltwater Series. Designed with the same body shape and deadly action as t...

Sleek, simple and unceasingly active, the ZMAN SMH WormZ mirrors what designed Brian "B.Lat" Latimer calls that classic Coke-bottle shape. Sculpted...

Yo-Zuri 3D Inshore Twitchbait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Great lure and tec...

Yo-Zuri Inshore Fingerling is an exciting new addition to the 3D Inshore Saltwater Series. Designed with the same body shape and deadly action as t...

Yo-Zuri 3D Inshore Twitchbait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Great lure and tec...

The ultimate hook for nose kooking a Roboworm, small Gitzit, or any number of soft plastic drop shot baits. When it is time to get serious about f...

Yo-Zuri Pins Minnow Series has been a top seller for over two decades and it tempts a variety of game fish worldwide. It incorporates a durable ABS...

Yo-Zuri 3DS minnow is a tournament-level hardbait with tight wiggle action when fished with a straight retrieve. This flat sided bait, when fished ...

Yo-Zuri 3DB Jerkbait 110 Deep is a 1/2 oz, 4 3/8 inch suspending lure with an irresistible minnow shape. It is designed with Flat Sides which make ...

The Okuma Fin Chaser X Series Combo features a durable glass fiber rod blank construction and mult-disc oil felt drag washers. All models feature ...

An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a ...

KVD series feature premium IM8 graphite blanks split-grip EVA handles brand new Lews proprietary Full Contact reel seats with increased blank conta...

Longitude Surf Rods Feature - Sensitive Graphite Composite Blanks, Aluminum Oxide Guide Inserts, Double Footed Guide Frames on All Models, Stainles...

Seaguar Fluoro Premier Big Game 50 170LB is virtually invisible. It has smaller diameters with incredible knot and tensile strength. This is a perf...

Seaguar ICE IceX is a low memory, micro-diameter ice line that’s powered with exclusive Seaguar 100 percent fluorocarbon resins. It’s built for har...

The Yo-Zuri Crystal Minnow Deep Diver F reflects all subsurface light for the utmost visibility, even at maximum depth's and speeds. This highly ef...

Yo-Zuri 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Tremendous water splashing and popp...

Yo-Zuri 3DB Pencil Popper is a top-of-the-line, topwater, Walk the Dog lure that should always be in your fish catching line up. It features the in...

Building on the success of the Silver Cat Magnum Series, B n M has added some upgrades that will make a great rod even better. While the rod mainta...

The KVD Splash by Strike King, is designed to the specifications of Bassmaster Classic Champion, Kevin VanDam. The KVD Splash and Splash Jr.'s desi...

It all starts with the blank which is lightweight and sensitive IM7 graphite constructed using Lews proprietary Carbon Nano Tube process. The blank...

The Yo-Zuri Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it perfect for ...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with th...

Daiwa Jbraid Grandx8 300Yd

The lightweight skeletal graphite rotor design of the 4bearing (3 ball bearings and a Zero Reverse one way clutch bearing) Speed Spin reel cuts out...

The Yo-Zuri Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it perfect for ...

Yo-Zuri's Hybrid Line is the first and only fishing line that molecularly bonds nylon and fluorocarbon during extrusion. Hybrid's extrusion process...

All black and powerful the TP1 Black Speed Stick rod series looks and feels the part. The TP1 Black is extremely sensitive and strong due to the pr...

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD, the upsized Big TRD draws even more attention t...

Z-Man's Big Blade ChatterBait is designed by ChatterBait pro and tournament champion Bryan Thrift. The Big Blade ChatterBait announces its presence...

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, T...

Combining a traditional mushroom-shaped head with a weedless EWG hook, the NedlockZ EWG Jighead allows for easy weedless rigging and effortless hoo...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it's already stacked Hydro Series line-up. This new minnow s...

Z-Man's Hella Crawz flaunts flattened, monster-sized flapper claws as a versatile crawfish profile jig trailer and flipping bait with a real attitu...

The Yo-Zuri Crystal Minnow Deep Diver F reflects all subsurface light for the utmost visibility, even at maximum depth's and speeds. This highly ef...

Okuma Magda Pro Line Counter Reel features lightweight, corrosion-resistant frame and side plates, corrosion-resistant graphite spools. The mechani...

Yo-Zuri 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Tremendous water splashing and popp...

SEAGUAR BLUE LABEL 100% Fluorocarbon Leader 25 yds 40 lb Developed with Seaguar's exclusive, proprietary Double Structure Technology, our FC Leade...

The Yo-Zuri Crystal Minnow Deep Diver F reflects all subsurface light for the utmost visibility, even at maximum depth's and speeds. This highly ef...

The Yo-Zuri Crystal 3D Minnow Deep Diver's patented and proprietary Internal 3D Prism finish reflects all subsurface light for the utmost visibilit...

The Pro Staff Trolling Rod series has a Dyna-Flow guides! The trolling series with the most crappie championships just got a little bit better wit...

30% better knot strength than leading competitor fluorocarbons. A fantastic introduction to Fluorocarbon, Seaguar's Red Label brand is strong yet ...

Seaguar Blue Label 130FC110 flourocarbon leader has incredible abrasion resistance and impact strength. Seaguar Big Game 100 percent flourocarbon i...