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When fishing in saltwater environments, there’s plenty to think about, but one thing you don’t need to worry about is your reel, thanks to the inno...

Offering power, style, performance and a wide range of unique features, the Savage Gear SG8 series of baitcasting reels has it all. The 100 and 250...

If you don't know the 13 Fishing Fate Black series by now, it's time to get acquainted. This widely recognized series is back to make another bold ...

2-bearing system Aluminum cone Dual pick-up pins External stainless steel screws Ergonomically designed trigger Graphite handle with Combat Grip™ ...

Powerful and convenient, these air pump systems will operate on any 110 volt standard household current. The ideal system for keeping fish indefini...

The 13 Fishing Rely Black Gen 2 punches way above its weight class thanks to a light yet burly PVG 24T Blank, Evolve Guides, and Evolve Seamless Re...

The Rapala Floating Aerator is water activated, so it starts kicking when it hits the water. Provides a sleek, modern design and offers a compact s...

The new Viking Solutions Truck Bed/Wall Mount Rod Rack gives you a easily transportable rod rack for carrying your rods in a truck bed, but also ha...

Squarebills aren't just for shallow water any more. The Strike King KVD Silent Deep Square Bill Crankbait takes the Classic-winning moves of Kevin ...

A perfect way to get started fishing the incredibly effective Ned Rig technique, the Ned Rig kit features the most popular and versatile 10X Tough ...

Super-soft, impossibly durable ElaZtech construction allows the 6-inch Long ShotZ to perform unlike any other dropshot bait available. A tapered no...

KVD series feature premium IM8 graphite blanks split-grip EVA handles brand new Lews proprietary Full Contact reel seats with increased blank conta...

The 13 Fishing Modus Radioactive Pickle Combo is kind of a big dill. The fan Favorite Radioactive Pickle is back in action, this time in open water...

The original Lews Speed Spool set the bar for performance in the $99 class of reels. However the new and improved Speed Spool LFS just destroyed th...

Designed to be paired with the Finesse TRD, Finesse ShadZ, TRD TubeZ, or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead spo...

Yo-Zuri 3DB 1.5 Squarebill is a 1/2 oz is a lure redesigned with key input from our National Pro-Staff Team. The 1.5 Squarebill is a smaller, bette...

Time and again, top anglers rely on The Original ChatterBait brand bladed swim jig to help fill livewells and cash tournament checks. This groundbr...

If you don't know the 13 Fishing Fate Black series by now, it's time to get acquainted. This widely recognized series is back to make another bold ...

13 Fishing Modus Radioactive Combo is so bright it needs an exclusion zone. We pulled this paint job straight from Chernobyl. The Radioactive combo...

Extremely quiet aeration pump. Operates on 2 "D" cell batteries for up to 52 hours. Powerful 3 VDC motor pumps 1.1 liters of air per minute; aerate...

The B n M Little Lucy ultralight rod has been one of our best sellers for the last few years. Now B n M has their first price point sensitive combo...

13 Fishing Kalon O Spinning Reels are performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel ...

The Fish Logger Digital Fish Scale is more than just a digital fish scale; it works with an app on your phone to record data about your catch. The ...

13 Fishing Modus Radioactive Combo is so bright it needs an exclusion zone. We pulled this paint job straight from Chernobyl. The Radioactive combo...