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Glass fiber blank construction. Multi-disk felt drag washers. Durable aluminum oxide guide inserts. Comfortable EVA foam grips. Corrosion resistant...

Yo-Zuri Hydro Pencil has been redesigned with added features and a lower price point. This versatile walk the dog style lure covers a variety of in...

The Yo-Zuri Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The ...

Engineered with a solid nose for easy rigging on Finesse ShroomZ jigheads, the 2.75in TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-size...

Yo-Zuri's Hybrid Line is the first and only fishing line that molecularly bonds nylon and fluorocarbon during extrusion. Hybrid's extrusion process...

Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a ...

The Yo-Zuri Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The ...

The Speed Spin features a double anodized ported knurled aluminum spool 10-bearing system with an oversized multi-disc drag system which creates ul...

The culmination of nearly a decade of testing and tweaking ElaZtech finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever ma...

Seaguar Premier Big Game 130FP110 is virtually invisible with incredible knot and tensile strength. This is the perefect shock leader. It is extrem...

The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is the right bai...

Unparalleled softness, action, and ElaZtech durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned th...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it's already stacked Hydro Series line-up. This new minnow s...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with th...

Yo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance for quick starting action around cover. The internal hologram and paten...

The Yo-Zuri Crystal 3D Minnow Deep Diver's patented and proprietary Internal 3D Prism finish reflects all subsurface light for the utmost visibilit...

This WF  Air Cel line is a simple, no-frills, weight-forward floating fly line that features a raised bump in the handling section to indicate the ...

Yo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance for quick starting action around cover. The internal hologram and paten...

The Seaguar Smashdown in Flash Green in 20 lb is a sleek, ultra strong 8-strand braid. Since it's introduction, Smackdown has been setting all-new ...

The Okuma Coronado CDX Baitfeeder Reel features an On/Off auto trip bait feeding system, as well as a Precision Dual Force Drag System. Okuma's ba...

Z-Man's Big Blade ChatterBait is designed by ChatterBait pro and tournament champion Bryan Thrift. The Big Blade ChatterBait announces its presence...

Yo-Zuri 3DB 1.5 Squarebill is a 1/2 oz is a lure redesigned with key input from our National Pro-Staff Team. The 1.5 Squarebill is a smaller, bette...

This downsized ElaZtech swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger brethren in a smaller pa...

Z-Man's Turbo FattyZ is a beefed-up, bulked-up swimming worm, putting good vibes in the water with its distinctive curved paddletail. It's an advan...