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It all starts with the blank which is lightweight and sensitive IM7 graphite constructed using Lews proprietary Carbon Nano Tube process. The blank...

The Yo-Zuri Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it perfect for ...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with th...

Daiwa Jbraid Grandx8 300Yd

The lightweight skeletal graphite rotor design of the 4bearing (3 ball bearings and a Zero Reverse one way clutch bearing) Speed Spin reel cuts out...

The Yo-Zuri Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it perfect for ...

Yo-Zuri's Hybrid Line is the first and only fishing line that molecularly bonds nylon and fluorocarbon during extrusion. Hybrid's extrusion process...

All black and powerful the TP1 Black Speed Stick rod series looks and feels the part. The TP1 Black is extremely sensitive and strong due to the pr...

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD, the upsized Big TRD draws even more attention t...

Z-Man's Big Blade ChatterBait is designed by ChatterBait pro and tournament champion Bryan Thrift. The Big Blade ChatterBait announces its presence...

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, T...

Combining a traditional mushroom-shaped head with a weedless EWG hook, the NedlockZ EWG Jighead allows for easy weedless rigging and effortless hoo...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it's already stacked Hydro Series line-up. This new minnow s...

Z-Man's Hella Crawz flaunts flattened, monster-sized flapper claws as a versatile crawfish profile jig trailer and flipping bait with a real attitu...

The Yo-Zuri Crystal Minnow Deep Diver F reflects all subsurface light for the utmost visibility, even at maximum depth's and speeds. This highly ef...

Okuma Magda Pro Line Counter Reel features lightweight, corrosion-resistant frame and side plates, corrosion-resistant graphite spools. The mechani...

Yo-Zuri 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Tremendous water splashing and popp...

SEAGUAR BLUE LABEL 100% Fluorocarbon Leader 25 yds 40 lb Developed with Seaguar's exclusive, proprietary Double Structure Technology, our FC Leade...

The Yo-Zuri Crystal Minnow Deep Diver F reflects all subsurface light for the utmost visibility, even at maximum depth's and speeds. This highly ef...

The Yo-Zuri Crystal 3D Minnow Deep Diver's patented and proprietary Internal 3D Prism finish reflects all subsurface light for the utmost visibilit...

The Pro Staff Trolling Rod series has a Dyna-Flow guides! The trolling series with the most crappie championships just got a little bit better wit...

30% better knot strength than leading competitor fluorocarbons. A fantastic introduction to Fluorocarbon, Seaguar's Red Label brand is strong yet ...

Seaguar Blue Label 130FC110 flourocarbon leader has incredible abrasion resistance and impact strength. Seaguar Big Game 100 percent flourocarbon i...