Products

The Yo-Zuri Crystal 3D Minnow Deep Diver's patented and proprietary Internal 3D Prism finish reflects all subsurface light for the utmost visibilit...

The Yo-Zuri Crystal 3D Minnow Deep Diver's patented and proprietary Internal 3D Prism finish reflects all subsurface light for the utmost visibilit...

Yo-Zuri Crystal 3D Minnow's patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. There are ...

Yo-Zuri Crystal 3D Minnow's patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. There are ...

Yo-Zuri Crystal 3D Minnow's patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. There are ...

Yo-Zuri Crystal 3D Shrimp is a realistic looking hard bodied featuring patented prism internal finish. This lure produces a brilliant shine that re...

The Yo-Zuri Crystal Minnow Deep Diver F reflects all subsurface light for the utmost visibility, even at maximum depth's and speeds. This highly ef...

The Yo-Zuri Crystal Minnow Deep Diver F reflects all subsurface light for the utmost visibility, even at maximum depth's and speeds. This highly ef...

The Yo-Zuri Crystal Minnow Deep Diver F reflects all subsurface light for the utmost visibility, even at maximum depth's and speeds. This highly ef...

The Original industry leading 100% Pink Fluorocarbon leader material and current I.G.F.A. World Record Holder for 200 pound H.D. Carbon Pink Leader...

The Original industry leading 100% Pink Fluorocarbon leader material and current I.G.F.A. World Record Holder for 200 pound H.D. Carbon Pink Leader...

Yo-Zuri's Hybrid Line is the first and only fishing line that molecularly bonds nylon and fluorocarbon during extrusion. Hybrid's extrusion process...

Yo-Zuri's Hybrid Line is the first and only fishing line that molecularly bonds nylon and fluorocarbon during extrusion. Hybrid's extrusion process...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it's already stacked Hydro Series line-up. This new minnow s...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it's already stacked Hydro Series line-up. This new minnow s...

Yo-Zuri Hydro Pencil has been redesigned with added features and a lower price point. This versatile walk the dog style lure covers a variety of in...

The Yo-Zuri Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The ...

The Yo-Zuri Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The ...

The Yo-Zuri Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it perfect for ...

The Yo-Zuri Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it perfect for ...

Yo-Zuri Pins Minnow Series has been a top seller for over two decades and it tempts a variety of game fish worldwide. It incorporates a durable ABS...

Yo-Zuri RattlN Vibe Mini was designed to target all varieties of panfish, perch, walleye, crappie, pike, bass for both open water and ice fishing. ...

Yo-Zuri RattlN Vibe One Knock is next generation has a single knocking rattle with the same great action of the Rattln vibe series. The belly and f...

Yo-Zuri RattlN Vibe is a lipless vibrating style of lure that has a distinct rattle. The weight and BB's inside increase the distance the sound tr...